'It's setting this new standard,' Mierzejewski said. But Mr Potato Head is one of the biggest brands to do so. The Mr and Mrs Potato Head characters will live on in some form, Hasbro said, but didn't provide details.ĭropping the 'Mr' from its name could encourage other companies to not assign genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. And American Girl is now selling a boy doll.Īs part of the rebranding, Hasbro will release a new Potato Head playset that will let kids create their own type of families, including two moms or two dads. Thomas the Tank Engine added more girl characters. 'But kids like to see themselves in the toys they are playing with.'īarbie, for example, has shed its blonde image and now comes in multiple skin tones and body shapes. 'It's a potato,' said Ali Mierzejewski, editor in chief at toy review site The Toy Insider.

Many toymakers have been updating their classic brands in recent years, hoping to relate to kids today and to reflect more modern families.

The change will appear on boxes this year.

Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender-neutral new name: Potato Head.

Assigning gender of mr potato head